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The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are.Professor Klaus Schwab World Economic Forum, Founder and Executive Chairman
Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business.Don Tapscott International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto
A compelling insight into the company of the future that integrates culture and data. Through the years I’ve probably read over 1,000 business books and The Decoded Company is among the handful of the most visionary.Robert Reiss Host of The CEO Show and Forbes Columnist
We have the technology. We have the data. But while many companies are using analytics to improve their market share, few are using them to put their own houses in order. The insights and lessons in The Decoded Company can give our whole business model a much-needed rebootMitch Joel President, Twist Image – Author, Six Pixels of Separation & CTRL ALT Delete
Let us ask you a deceptively simple question: What if you understood your people better than you understand your customers? What if we learned to decode the real story that is embedded in the data trail that follows our people and every project they work on? What if we put its messages to use—not to get the better of our talent but to get the best from them – to help them get into the zone; to make their jobs better, and to improve the performance of the whole organization? The answers, it turns out, are radically transformative.
Based in part on our experience building Klick into a $100m business, and on case studies from a wide range of industries, we argue that the new key to a sustainable competitive advantage is to become a Decoded Company: talent-centric, data-driven, flexible, and fast. We’ll show you how any manager in any size of organization can personalize each employee’s experience, increase emotional engagement, speed up mastery of new skills, increase the time spent “in the zone” and maximize their entire team's potential. You’ll learn about three disruptive Decoded principles that will accelerate your management practice into the 21st century.
Transform your existing technology into a coach that brings out the best in your people rather than a referee that just yells "offside!". Discover how the technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train your people.
Learn how UPS, 37signals, Bank of America, and Whole Foods give their people decision making superpowers by pairing instincts with analytics to gain a perspective that’s grounded in data but tempered by experience.
Discover the simple culture secrets that brought feedback to Salesforce.com, poured the heart into Starbucks’s rebirth, and drive Valve’s incredible $3bn in revenue.
Want to jump start your progress to becoming a Decoded Company? Take advantage of some of our free tools to help you along the process.
Tired of meetings that suck? You’re not alone. Meetings that lack clarity, preparation, and purpose drain energy and cost fortunes. Fix them with the Meeting Coach.Get Started
How Decoded is your company? Where should you start? Take the free Decoded self-assessment for custom suggestions to decode your company.Get Started
Join The Decoded Company authors as they discuss decoded concepts at the prestigious Harvard COOP bookstore.
Meet Leerom Segal and Jay Goldman, co-authors of New York Times bestseller The Decoded Company (Portfolio/Penguin) as they discuss their revealing, new book at this exclusive Chicago event.
The most significant change to the workplace in decades, companies in search of competitive advantage are starting to apply the power of Big Data.